SonyLIV, Planetcast tie-up for live streaming of sports feed

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Sony Pictures Network India has tied up with the Planetcast Media Services to power live streaming of sports feed on SonyLIV.

Planetcast Media Services, a global player in digital broadcast technologies, has announced to have deployed its latest feed management and publishing platform to power live streaming of sports feed from its PMSL Facility at Mumbai, Planetcast has stated in a media release.

As a part of the partnership, Planetcast is using its hi-tech and intelligent feed management platform to receive / downlink around 30 feeds, which are then converted to the house formats (mainly audio shuffling and up-down-cross conversion) before being published in DRM enabled HLS format. A host of other VAS is also provided which include channel branding, SCTE insertion, Playout services with live studio including commentary insertion as well as Time delay & Upload for VoD consumption.

Planetcast’s live streaming services have been successfully deployed on SonyLIV since FIFA 2018, one of the world’s largest sporting events.

Commenting on the development Planetcast Media Executive Director MN Vyas said “Planetcast’s live streaming platform is instrumental for global sporting events like FIFA, Asian Games as there has been a paradigm shift in the viewing pattern of such events. This shift in viewing pattern has opened up new revenue streams for the broadcasters. Planetcast’s live streaming technology is aimed at helping the broadcasters to increase revenue by monetising their digital viewership”.

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Sony Pictures Networks (SPN) India Business Head, Digital, Uday Sodhi said, “There has been a paradigm shift in the viewing pattern of sporting events in India. For SonyLIV it is of paramount importance to deliver a premium video streaming experience to our audience and Planetcast has played a pivotal role in achieving that goal. Planetcast has not only provided the latest technology but also brought in their decades of expertise in the TV broadcast sector to keep us ahead in such a highly competitive space.”

Planetcast’s streaming service is the professional-grade service for streaming media to audiences of any size on any device, reaching global audiences with high-quality, custom-branded videos— with no additional infrastructure. Our solutions are designed to support streaming needs for multi-format (android, Windows, iOS etc.) and multi-device (Tablets, PC or smartphones etc.) uni/multi-cast streams with multiple capabilities of formats and video players.

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