Thursday, May 26, 2022

Sky Sports inked over $13m Man City-Amazon deal for docu-series

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Manchester City fans are in for a treat as the deal between the global OTT platform Amazon Prime and the English Premier League club is near documentation for a fly-on-the-wall documentary series about the club.

The highly lucrative deal is set to allow Amazon to film behind-the-scenes – everything from in the dug-out and on the training pitch to in the dressing room – at the Etihad Stadium for an entire season, as per a report by The Daily Mail.

Earlier, there were reports that Amazon and its arch rival Netflix approached the top Premier League clubs like Chelsea, Liverpool and Manchester City with a proposal, seeking rights and shooting access to the club and field areas.

However, to avoid the rights infringement issue, the host broadcaster Sky Sports has reportedly raised “understandable unease” at Amazon being able to buy their way into the Etihad Stadium. The broadcaster holds the rights of the Premier League, for which it pays to the tune of $14.3 m a match.

The Premier League also put forward their strict regulations around match-day coverage to protect the rights of Sky and BT Sports, as well as their numerous overseas partners.

This led to Netflix signing a deal with the Italian club Juventus instead of a Premier League club. Netflix will be producing four hour-long documentaries next year following the main characters of Juventus, on and off the field. The deal also includes access to Serie A footage and inside the dressing room.

Both the digital platforms are also expected to bid for the Premier League media rights, for which a bid process will take place later this year.

In the past, a behind-the-scenes documentary series has been produced on Liverpool in 2012. The series was produced by Fox Soccer and Channel 5 in 2012.

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