Paytm founder Vijay Shekhar Sharma has informed that Sachin Tendulkar has joined Paytm family.
Paytm is the Official Umpire Partner for IPL till 2022, and has been the title sponsor for India cricket. Digital payments giant Paytm, which has been associated with Team India and Indian Premier League (IPL), has onboarded cricketer Sachin Tendulkar as the brand ambassador, according to sources.
Company’s founder Vijay Shekhar Sharma took to Twitter and shared the good news. While Sharing the post Vijay Shekhar Sharma wrote ” Onboarding our newest @Paytm family member !
— Vijay Shekhar Sharma (@vijayshekhar) September 14, 2020
This is not the first time Tendulkar has been associated with an Indian startup. Prior to this, the Bharat Ratna winner had invested in a Bengaluru-based Internet of Things (IoT) company Smartron India and had also come on board as the brand ambassador of the company.
CEO Sharma said, “Cricket has been a key element in Paytm’s brand journey and it has worked brilliantly for our young brand. In addition to IPL, we are also the title sponsor for India cricket for the last few years. We had a great relationship with the BCCI, and our investment in IPL further reaffirms our commitment to this wonderful sport.”