Rolex gets a partner for Federer on brand endorsement court

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Roger Federer has got a partner on the Brand Endorsement court for Swiss luxury watches Rolex.

Russian tennis star Karen Khachanov has confirmed his brand endorsement deal with Rolex.

The fast rising Russian tennis players Karen Khachanov has has signed on as a brand ambassador with Rolex. The World No. 11 men’s singles player has revealed the information on his official Instagram account. “Today is an exciting chapter in my life,” read his Instagram post. “I am very honored to announce my partnership with Rolex. I am looking forward to being part of this family which has a long tradition of excellence.”

The Russian player is one of the latest additions to the Rolex endorsement roster along with Stefanos Tsitsipas and Kyle Edmund. Both the Greek and the Briton had signed a deal with the Swiss watchmaker last year.

Swiss tennis legend Federer is the main face globally for his country’s leading watch brand.

Khachanov is playing at the ABN Amro Open in Rotterdam this week. The Russian is the second seed in the event, behind Kei Nishikori’s top-seed. He will play Dutch wildcard Tallon Griekspoor in the first round on Monday.

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