Monday, May 16, 2022

Rohit joins the fan banter in IPL 2020 campaign

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Rohit Sharma is out to address the fans who think Sharma Ji Ki team wins Indian Premier League title only during the years with odd numbers.

The fan banter which inspired the #KhelBolega campaign was launched by Star Sports in tandem with the Board of Control for Cricket in India recently.  One of the big conversation points amongst fans was that Rohit Sharma led Mumbai Indians have only won the vivo IPL in even numbered years. In response to that banter, Rohit has now joined the conversation, putting an end to the Odd or Even conundrum.

In the new TVC launched by Star Sports and the Board of Control for Cricket in India, Mumbai Indians’ captain is talking to his superstitious Mama Ji (maternal uncle) about the ‘odd-even’ theory. The uncle in the TVC is constantly trying to change the odd-numbered things around Rohit and make them even-numbered. Rohit explains to his uncle, that it’s the 13th year of the IPL, and the number 13 is an odd number, hinting that there is nothing to be worried about.

The four-time champions have one of the most vociferous fan bases, known to wear their emotions on their sleeves. The response of their dynamic captain has helped to quell the curiosity of the fans of the Mumbai Indians to a large extent who are now waiting for the 13th season of the VIVO IPL to commence. As, when it comes to vivo IPL, Odd or Even should not matter – come March 29th, 2020 – The Hitman will ensure that his Game will do the talking : #KhelBolega !

The 13th edition of IPL, starting March 29, will be broadcast in multiple languages such as Hindi, Tamil, Kannada, Malayalam, Telugu, Bengali apart from English and #SelectDugout

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