WWE and Roblox, a global platform that brings more than 80 million people together through play, formed a partnership leading into WrestleMania. The joint venture allowd players on Roblox to become one of their favourite WWE Superstars by downloading specific brand new characters.
Becky Lynch – A two-time SmackDown Women’s Champion, Lynch had made history this Sunday by competing in the first-ever women’s main event at WrestleMania.
Seth Rollins – Rollins is the only Superstar to hold the WWE Championship and United States Championship simultaneously
Xavier Woods – A lifelong video game aficionado, Woods, a member of The New Day, bridges the worlds of WWE and gaming by hosting the popular YouTube gaming channel UpUpDownDown, which has amassed more than 1.8 million subscribers.
“Like Roblox, WWE brings a sense of play and fun into millions of people’s lives, and we’re excited to partner with them ahead of this landmark event,” said Craig Donato, Chief Business Officer at Roblox. “Picking your avatar on Roblox is one of the many ways players can express themselves creatively, and with these new characters, fans can show their support and play as their favorite Superstars.”
“We are always looking for fun, imaginative ways to engage our fans across a variety of platforms, and we are excited to partner with Roblox as we head into WrestleMania,” said Jayar Donlan, Executive Vice President, WWE Advanced Media. “Roblox is also a unique way to immerse a new generation of fans into WWE as they can create, share, and bring Superstar avatars and experiences to life.”
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