LaLiga giants Real Madrid have announced their Virtual Reality channel in collaboration with The Dream VR, a 360° content distribution company and the largest virtual reality network in the world, with a reach of over 180 countries.
The agreement with The Dream VR involves the creation of the club’s own 360° and VR channel in the company’s app, which is accessible through any mobile device and Samsung’s Smart TV and is soon to be available on the apps of other TV manufacturers.
The channel will offer a first-hand insight into the Real Madrid experience, which to date has been available to very limited number of fans.
The club’s new initiative will offer new content each month and is set to enable the club’s millions of followers throughout the world to enjoy exclusive 360° content.
The app can be downloaded for free on mobile devices (iOS and Android) and television, as well as via virtual reality platforms.
The Dream VR, through one of its own platform and globally-patented native player, will offer Real Madrid the best possible reach for its new 360° content strategy and bring this experience to the club’s fans.
The virtual reality platform boasts of over 2 million downloads and is also available via the main virtual reality and 360° platforms, including Samsung Smart TV, Apple TV, iOS, Android, Google Daydream, Oculus Rift, Samsung Gear, HTC Vive, Topying and Pico.