Tuesday, January 25, 2022

Ravi Shastri 3.0 launches sports marketing agency in association with Papia Guha, Jaiveer Panwar

- Advertisement -
- Advertisement -
- Advertisement -

Ravi Shastri 3.0 launches sports marketing agency- Former India head coach Ravi Shastri has teamed up with Papia Pradeep Guha and Jaiveer Panwar to launch a sports management and marketing agency named ‘Sporting Beyond’. The company is set to operate within India but will have global footprints with collaborations across numerous countries. It aims to elevate the current sports scene in India.

Sahil Malhotra has been appointment as the Senior Vice President and head of operations for the company.

Ravi Shastri 3.0 launches sports marketing agency in association with Papia Guha, Jaiveer Panwar

Premier League signs Castrol as global partner, deal worth 100 Cr a year

Sporting Beyond will specialise in creating and marketing new sports properties, mergers and acquisitions and existing properties across all sports in India and the World. The company is set to collaborate with established and fresh talents. Cricket will remain the prime focus but other sports will also be considered.

It has an in-house digital team that will focus on driving the digital content required for all properties and talent. Tech and digitization will play a vital role across all platforms and verticals of the business.

Ravi Shastri says, “Given the changes that sports are going through in both India and globally, I felt it was important to start a company which will be truly professional in keeping with this evolution. The focus and drive will be to work within India and on a global scale while creating new opportunities and avenues along with existing ones to push the envelope. We will ensure that our clients get the best opportunities to partner with sports properties that bring them the best value and reach in a space that is evolving day by day. Our in-house tech and digital teams will create content around the sporting property and events both in India and globally. Similarly, with regard to both established and fresh talent, we will look at partnerships that are beyond just creating endorsement opportunities. We will also help create opportunities for them in both equity-based partnerships and business investments. Sporting Beyond as the name suggests will break barriers and be the new age of sports management and marketing.”

Shastri’s partner, Jaiveer Panwar has been involved in the business through brand and talent management for over 25 years and has extensive experience in working with multinational clients and brands.

He says, “We are extremely happy and grateful to have partnered with a legend like Ravi. We have a common and shared belief on how the space of sports management and marketing needs to evolve and keep pace with the fast-changing requirements of both clients and sports properties and talent. This company will provide the right opportunities and value for the partnership that clients will do with both sporting properties and talent. We will be focusing on the new age economy and business, apart from the existing business modules, backed by our tech and content team.

IPL 2022: CSK breaks all IPL team sponsorship records, signs largest ever sponsorship deal worth 100cr

Ravi Shastri 3.0 launches sports marketing agency in association with Papia Guha, Jaiveer Panwar

For more sports news and updates, follow us at insidesport.in

- Advertisement -
- Advertisement -
- Advertisement -
- Advertisement -
- Advertisement -