Puma signs Kareena Kapoor as new brand ambassador for studio collection

Kareena Kapoor,Puma’s brand ambassador,PUMA Studio Collection,Puma,Sports Business News

German sports apparel and shoe brand PUMA has signed actress Kareena Kapoor as the brand ambassador for its upcoming studio collection range.

The signing puts Kareena in the brand’s club of ace women like Indian sports icons MC Mary Kom and Dutee Chand; Brazilian super model and actress Adriana Lima, US singer and lyricist Selena Gomez, English model, singer and actress Cara Delevingne as well as her ‘daughter’ Sara Ali Khan.

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Puma is also endorsed in India by nation’s biggest brand icon Virat Kohli, who also co-owns the German company’s range One 8.

Known for her dedicated fitness routine, Kareena will be the face for PUMA’s soon-to-be-launched Studio Collection – a low-intensity training apparel collection perfect for Yoga, Barre, and Pilates workouts. Channelling her sartorial workout looks, the collection is sure to keep one moving from the studio to the streets with a practice in style.

“What I connected most with PUMA is that they have always been pushed boundaries, encouraging women to be their unapologetic self. This resonates deeply with me because it’s something I’ve always believed in and followed for myself, whether in my personal or professional life,” said Kareena Kapoor who has been brought on board as the brand ambassador.

She continued, “This new partnership with PUMA gives me an opportunity to connect with and encourage more women to lead a fit and healthy lifestyle. Fitness is an essential, integral part of my life and I truly enjoy it in its various forms whether its Yoga, Pilates or even just a morning walk. I’m looking forward to everything Puma and I have planned in the coming months”.

Speaking about the association, Abhishek Ganguly, General Manager, PUMA India and Southeast Asia says, “Kareena personifies our philosophy ‘where the gym meets the runway’. She is not only an inspiration but is also a true embodiment of what it means for women to maintain a healthy lifestyle while donning multiple hats. We are thrilled to have her join the PUMA family. Through this association, we aim to ignite a stronger women’s narrative for the brand.”

PUMA’s Studio Collection will be available from April 2020 on PUMA.com, PUMA Stores and selected retailers.

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