German sportswear and shoe brand Puma has replaced compatriot adidas as the Porsche Design partner. The luxury Puma–Porsche lifestyle range – sportswear, footwear and accessories – was launched at Berlin.
The commercial sales of the high end products will start from Friday next, March 1, in time for Spring/Summer 2019.
The range of products will feature engineered products that will “perform at the top level and stand for the fusion of lifestyle and performance wear”, according to a report by paultan.org. The collection will range from activewear to “sports-infused lifestyle wear” and is aimed at the “modern sportive urbanist”.
“With Puma, we have found a qualified partner, who shares the same values related to technological innovation and functional design. We are very much looking forward to kicking-off this partnership and to lifting the Porsche Design Sportswear Collection to new heights over the following years,” said Jan Becker, CEO of Porsche Design Group.
This collaboration comes after Puma teamed up with Porsche Motorsports, Zuffenhausen’s racing division. Besides equipping the factory drivers and crew, the deal will see Porsche join the likes of Ferrari, Mercedes-AMG, BMW and Red Bull Racing in Puma stores.
“Puma has a long and successful tradition in motorsport. We are pleased to welcome Puma as a new partner of the Porsche Motorsport Teams. The innovation and creativity of Puma, one of the world’s leading sports lifestyle companies, fits in with our team and our brand,” said Fritz Enzinger, VP of Porsche Motorsport.
“We are proud to be partnering with Porsche Motorsport, one of the most successful racing companies with a rich tradition in motorsport. Puma’s race wear is developed for the highest level of racing and we are happy to add Porsche Motorsport to our existing partnerships in F1, and other top motorsport categories,” said Bjørn Gulden, CEO of Puma.
In addition, Puma has obtained the rights to develop, sell and market a range of Porsche Motorsport replica and fan wear products. The ranges will consist of apparel, footwear, headwear, accessories and bags aimed at the Porsche Motorsport fans and motorsport enthusiasts. Porsche logos – coming to a Puma store near you in 2019.