Prime Volleyball League – PhonePe buys Mumbai Franchise: Prime Volleyball League (PVL), can boast of another credible name as franchise owner of the league. One of India’s largest Payments platform PhonePe’s promoters have acquired the Mumbai franchise in the league. The Cofounders of PhonePe Sameer Nigam and Rahul Chari will now onw the 8th franchise, Mumbai Meteors, in the league: Follow Sports Business News Updates with InsideSport.IN
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Prime Volleyball League: Big boost for PVL, PhonePe founders signs up as Mumbai franchise owners: Check OUT
PhonePe buys Mumbai Franchise: Along with the franchise, the PhonePe promoters will also become investors in the League. As per the Business Model of the league, the franchise owners are also stakeholders in the league. They have also hired former Indian national volleyball captain Abhijit Bhattacharya as the general manager of the venture.
The league doesn’t have the backing of the Volleyball Federation of India (VFI). Though the world body of the sport recognises the league. Recently, Volleyball World, the commercial arm of FIVB, came on board as the international streaming partners of PVL in a multi-year association.
Prime Volleyball League : With an action-packed season in Hyderabad in February 2022, the RuPay Prime Volleyball League powered by A23 gave a major boost to the sport’s popularity across India. Now, as season two of the league approaches, Indian volleyball is set to go global.The RuPay Prime Volleyball League powered by A23 has signed a multi-year deal with the leading global volleyball streaming service, Volleyball World, as International Streaming Partners.
Prime Volleyball League: Volleyball World to stream the RuPay Prime Volleyball League globally
Along with existing host broadcast partners, Sony Sports Network, who will be broadcasting Season 2 of the Prime Volleyball League in the Indian sub-continent, the entire season will also be available on Volleyball World globally to showcase India’s elite volleyball talent.
The Prime Volleyball League is co-owned and exclusively marketed by India’s leading sports marketing firm, Baseline Ventures.
Launched in 2021, Volleyball World – a product of a partnership between the International Volleyball Federation (FIVB) and CVC Capital Partners – is aimed at driving growth, innovation and investment in volleyball.
The association with Volleyball World will offer a golden opportunity for Indian volleyball players to showcase their skills and talent across the world.
It will also help the Indian fans in getting access to top global volleyball events, which will further help in increasing the sports’ popularity in the country.
Speaking on the partnership, Finn Taylor, CEO Volleyball World said, “We are delighted to associate ourselves with the Prime Volleyball League. The standard of volleyball that we saw in India has made us extremely optimistic about the future of the sport.
We believe volleyball fans around the world will be pleasantly surprised to see the passion for the sport in India. We see this as an enduring partnership to build the world’s most popular family sport in one of its largest markets.”
Volleyball is the fourth most popular sport globally. It has more than 800 million fans and high participation, across attractive markets, including Italy, Brazil, Japan, Poland, China, and the US.
Volleyball was the most watched sport at the 2016 Rio Olympic Games, with 2.6 billion viewer hours globally. Even during the Tokyo Olympic 2021, Indoor Volleyball was among the most viewed sports in India.
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