The Premier League has announced the launch of its official Instagram and Twitter accounts in India.
The channels will feature content designed exclusively for Premier League fans in India and will be produced primarily in English and Hindi. Moving forward the plan is to also feature selected content in other Indian dialects. The content will be published via @PLforIndia and will celebrate and share the passion shown by Indian fans for Premier League clubs.
The new Instagram and Twitter accounts will offer fans access to match-related news and Fantasy Premier League content, with opportunities to win tickets to watch Premier League matches live in the UK. Bollywood star and Arsenal supporter Ranveer Singh, who has been the Premier League’s official ambassador in India since 2017, filmed exclusive content to mark the launch. Other influencers will also be engaged to highlight key moments throughout the season.
Premier League Interim Chief Executive Richard Masters said: “We are delighted to provide two new social media channels for our millions of passionate fans in India. The Premier League has shown its commitment to the development of football in India for many years. We also work closely with our broadcast partner and have staged a number of fan events where we witness first-hand the incredible support they show for our clubs. These channels provide us with another way to engage with fans digitally, creating tailored content that I am sure will prove popular.”
The Premier League and its clubs have an established track record of engaging fans in India. The launch of these channels is a significant development in connecting with fans digitally and continues the Premier League’s longstanding commitment to Indian supporters, who already engage widely with the official Premier League website, app, social media and YouTube channel.
The Premier League has hosted several fan events in recent years and works closely with broadcast partner Star Sports, which has televised Premier League fixtures in India over the last two decades. They hosted a screening in Bengaluru of Sunday’s match between Chelsea and Liverpool at which the Premier League Trophy was present.
The launch of the new social channels took place on the same day as the Sports Movement Conference in Delhi, where Premier League Head of Digital Martin Axford was among the speakers, outlining the League’s digital strategy in India.
The Indian social media channels will be managed by digital media agency Red Lantern, which already runs the Premier League’s digital accounts in China and other countries throughout Asia.
The Premier League in India:
Ø The Premier League has been supporting football development in India for more than a decade with a number of local football organisations. In 2014, a mutual cooperation agreement was signed with the Indian Super League (ISL) which sees the Premier League share knowledge, provide strategic support and ideas around the development of the game at all levels.
Ø Earlier this year, the Premier League hosted the Football Development Week in Mumbai, highlighting our support for the development of football in India. It marked a new phase in our ISL partnership, with a focus on youth development. Academy teams and coaches from Arsenal and Leicester City visited and took part in the PL-ISL Youth Games tournament against local youth sides. The Football Development Week will return to India in 2020.
Ø Since 2007, the Premier Skills programme in India, in partnership with the British Council, has trained more than 2,000 local coaches and referees who have gone on to work with 105,000 young people.
Ø The Premier League has hosted three fan events in India – Mumbai (2015 and 2017) and Bengaluru (2017), with Star Sports hosting a fan screening of the Chelsea v Liverpool match on Sunday 22 September 2019.