Prayag has inked a deal to be the associate sponsor for the Nidahas Trophy, T20 international tri-series in Colombo, Sri Lanka.
The Indian bath fittings and sanitary ware brand Prayag, as an associate sponsor of the India-Bangladesh-Sri Lanka T20 series, aims to strengthen its leadership position in Asia, particularly in South and East Asian markets and increase the market share of its range of high-end CPVC Pipes and Fittings across the world.
Nitin Aggarwal, CEO, Prayag said, “We wish Team India all the luck for Nidahas Trophy. For us, it’s a matter of great pride to win Associate Sponsorship of this international cricket tournament which will definitely help us in reaching to millions of young consumers who remain deeply connected with Cricket.”
“With this sponsorship, we are reinforcing our commitment to our consumers around the globe and delivering on our promise of promoting young India through sports.”
Prayag has earlier been a sponsor during India Vs Sri Lanka ODI and T20 Series. The brand has been associated with Asia Cup as associates sponsors, IPL as official team partners of Kings XI Punjab, Title sponsors for Prayag Cup (India –Zimbabwe) for the 2nd year in a Row, ‘India Zimbabwe T20 and ODI International Series’ in Harare, Zimbabwe, Atlético de Kolkata and Delhi Dynamos for ISL, Delhi Waveriders for IHL, U Mumba and Patna Pirates for Pro Kabaddi league.