Pakistan Cricket Board and Sports News Television (SNTV) have reached an agreement to provide the Pakistan Super League video news feed to news broadcasters around the world.
While in another vital development, PCB also announced the signing of Chinese smartphone brand Oppo as a sponsor for the league.
Along with news highlights from all 34 matches, which will be played from 20 February to 22 March, SNTV’s network of global media organisations will also have access to coverage of all press conferences.
PCB Chief Executive Wasim Khan said: “The PCB is delighted to be partnering with a prestigious global sports news video agency like SNTV for the HBL Pakistan Super League. Through SNTV’s subscribers, the PCB hopes to reach out to millions of viewers and followers of Pakistan cricket across the globe.
“With 36 foreign cricketers involved in the six-team 32-day competition, broadcasters in their territories will be able to highlight their players’ performances, which, in turn, will also showcase the passion and love for cricket in Pakistan. This is critical to our objective of enhancing the image and profile of Pakistan, and attract more foreign teams, tourists and foreign investment.”
SNTV Managing Director James Dobbs said: “We are pleased to be able to partner with the PCB and offer increased reach and exposure of this year’s HBL Pakistan Super League via our unique distribution network.
“SNTV already offers extensive international cricket coverage and adding to this, both highlights and news from the HBL PSL, will provide our broadcast partners even greater coverage.”
Meanwhile, Oppo will become the official smartphone of the T20 franchise competition.
As part of the activation of the Oppo sponsorship, several promotional offers will be provided to the telecoms operator’s customers. Further details of these will be announced when the tournament starts on February 20.
George Long, chief executive, Oppo Pakistan, said, “as a brand, Oppo’s mission is to develop and promote everything that young people are involved and interested in.
The agreement further develops Oppo’s association with cricket. It has been a sponsor of the International Cricket Council (ICC) since 2015 and received prominent visibility as a global sponsor of the 2019 World Cup. In December of the same year, it extended its contract with the ICC until 2023.”
“With 36 foreign cricketers involved in the six-team 32-day competition, broadcasters in their territories will be able to highlight their players’ performances, which, in turn, will also showcase the passion and love for cricket in Pakistan. This is critical to our objective of enhancing the image and profile of Pakistan, and attract more foreign teams, tourists and foreign investment,” added Wasim Khan.
The 2020 PSL begins with a match between holders Quetta Gladiators and Islamabad United. It will conclude with the final on March 22. It will be the first edition to be held entirely in Pakistan.