Premier Badminton League is looking to sell nearly 35000 tickets across the six locations for the two-week tournament that begins from January 1, 2017. If it can be accomplished, it could be big leap in connecting with the masses.
Atul Pande, Director, Sportz Live & Entertainment told InsideSport that league hopes to earn Rs. 3.5 crore (approximately $514,000) from ticket sales for the event. That would be a significant improvement on the sale of tickets compared to last year but Pandey believes that it is achievable. Badminton is not yet a sport that can make spectators throng the stadium in India and hence that could be big achievement. IPL is India’s most popular league and it earned Rs. 350 crore (approximately $51.5 million) from ticket sales last year.
Industry sources say that PBL expects to earn Rs. 30 crore (approximately $4.4 million) in central and team sponsorship revenues for the second edition of the tournament. Last year, there was not enough time between the finalisation of the dates for the league and the launch of the league. But with enough time at hand, the financials of the league should look better. Despite the weak economic environment, PBL is hoping to do better, financially, than last year.
Sachin Tendulkar has been roped in as one of the part owners of the Bengaluru franchise, which should help enhance the connectivity with the masses and make brands consider associating with the league.
Sportz & Live Entertainment has an agreement with the Badminton Association of India, which administers the sport in India, to market the league. Star Sports is the broadcast partner for the league and looking after the advertising and sales for the league.
If the ticket sales can be achieved, PBL may look to move out of the Siri Fort Badminton Stadium to another stadium like Thiagraja or IG Indoor Stadium from next year. That could help get more gate revenues, if the sport can be marketed well.
India’s shuttlers have had a wonderful 2016, despite the top woman player Saina Nehwal spending a large part of the year on the sidelines due to an injury. PV Sindhu won the Olympic silver medal, won the China Open and also ended runners up at the Hong Kong Open. Kidambi Srikanth, brothers Saurabh and Siril Verma, CK Reddy and others have raised their game through the year, earning a bigger following for the sport in the country.