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The World Health Organisation, WHO has urged national governments to enforce bans on tobacco advertising, promotion and sponsorship at sporting events, including when hosting...

UEFA has announced the completion of the top- tier of the UEFA National Team Football sponsorship programme 2018–2022. This highest level of partnership includes...

The Badminton World Federation has announce an extension of its sponsorship deal with GoDaddy. The world’s largest cloud platform dedicated to small, independent ventures, will continue to be a global...

National Basketball Association (NBA) has inked a deal with US media giant AT&T to replace Verizon as the official Wireless Telecommunications Partner of the...

LaLiga, Spain’s top-flight football competition, has appointed IMG as its exclusive commercial agency for global sponsorship agreements. The long-term deal will see IMG market packages to...

Samsung Electronics Co., an official partner of the International Olympic Committee, is not certain about extending  its contractwith the IOC that runs through the 2020 Tokyo Summer Olympics,...

The difference among the first and the last club in football world’s top 10 kit sponsorship deals is going to be as wide as...

Spanish telecommunications company Telefonica has decided against extending their major football sponsorship deals to support the brands' new media rights business plans. Telefonica is not extending its...

Premier League clubs have generated a record £313.6 million ($412.59 m) from combined shirt sponsorship deals for the 2018/19 season, representing an impressive 212.2% growth since the 2010/11 season. The amount...

Swiss watchmaker Rolex, a long-time supporter of tennis, has become an official sponsor of the US Open. The luxury watch brand Rolex will serve...