OCA inks INR 270 cr marketing rights deal for 2018 Asiad

The Olympic Council of Asia (OCA) will be richer by $ 40 million (INR 270 crore) from the 2018 ASIAN Games. The marketing rights deal has been signed between the OCA and the organizing committee of the 2018 ASIAN GAMES (INASGOC). Indonesian cities of Jakarta & Palembang will host the Asiad next year.  

The Asian Games organizing committee will pay INR 270 crores to the OCA for all the sponsorship and marketing rights of the Asia’s biggest sporting spectacle. All revenues generated from subsequent sponsorships and marketing activities will belong to the organizing committee. The deal also includes broadcast rights revenues from the territories outside Indonesia.

The contract has been signed by OCA president Sheikh Ahmad Al-Fahad Al-Sabah and Jusuf Kalla, the Indonesian vice president and chairman of the Asian Games Organizing Committee. The deal replicates similar agreements which were in place for Guangzhou 2010 and Incheon 2014, the previous two edition of the Games.

 The organizing committee also has agreed to pay additional $3 million to the OCA’S marketing partner Dentsu in order to cover the legal costs of the Games.

Meanwhile, the games organizing committee has already secured sponsorships from six local companies. INASGOC has signed multi-million dollar deals with state-owned enterprises Cellular Telecommunications Indonesia, oil & gas company Pertamina, BNI, the state-owned bank, Bank Mandiri and BRI Bank.

 More than ten thousand athletes from 54 countries will participate in the 18th Asian Games, starting from 18 August next.

 Indonesia is hosting the Asian Games for the second time. Capital Jakarta was the host city for the 1962 edition of the continental games.