NBA 2020-21: Miami Heat star Jimmy Butler signs multi-year footwear deal with Chinese brand Li-Ning

NBA 2020: Miami Heat forward Jimmy Butler joins Toronto’s Fred VanVleet, Portland’s CJ McCollum, and Minnesota’s D’Angelo Russell to partner up with the Chinese brand Li-Ning.

Li-Ning was an official marketing partner of the National Basketball Association and has had sponsorship deals with ten NBA players.

In 2006, the 2000 MVP, Shaquille O’Neal signed a four-year deal with Li-Ning, worth US$1.25 million. It was the most comprehensive deal made by Li-Ning, and the highest-profile signing of an American sports star by a Chinese company.

In 2012, Dwyane Wade left the Jordan Brand for Li-Ning in a deal that is said to be worth $10 million.

The Miami Heat forward has been without a footwear partnership since he and Nike’s Jordan Brand agreed to terminate their contract, ten months before it was due to expire at the end of September.

The commercial terms of Butler’s agreement with Li-Ning have not made public, but ESPN described the deal as ‘significant’ and said the five-time All-Star will be ‘the current face of the brand’.

The deal comes on the back of a huge season for Jimmy Butler who led the Miami Heat to a surprise appearance in the NBA Finals.

Li-Ning also has a lifetime deal with Butler’s former teammate Dwayne Wade, who retired at the end of the 2018/19 season.

Now, Wade and Butler don’t only share a love for the city of Miami, they also share an affinity for the same sneaker brand.

Other NBA Players who have partnered with Li-Ning:

Baron Davis (Retired)

Shaquille O’Neal (retired)

Damon Jones (retired)

José Calderón (retired)

Glenn Robinson III of the Golden State Warriors

Evan Turner of the Atlanta Hawks

Dwyane Wade of the Miami Heat (retired)

C. J. McCollum of the Portland Trail Blazers.

Fred VanVleet of the Toronto Raptors

The tentative schedule calendar for the 2020-21 season:

 • Dec. 11-19, 2020: Preseason games

 • Dec. 22, 2020 – March 4, 2021: First Half of regular season

 • March 5-10, 2021: All-Star break

 • March 11 – May 16, 2021: Second Half of regular season

 • May 18-21, 2021: Play-In Tournament

 • May 22 – July 22, 2021: 2021 NBA Playoffs