Muthoot Group announces ‘Blue League of Dreams’
The Muthoot Pappachan Group has announced the Muthoot Blue League of Dreams, a nation-wide sporting initiative to the sporting talent within the…
The Muthoot Pappachan Group has announced the Muthoot Blue League of Dreams, a nation-wide sporting initiative to the sporting talent within the nation.
The shortlisted teams will have the chance to play alongside four top-notch international cricketers – Zaheer Khan, Brett Lee, Herschelle Gibbs and Jonty Rhodes. The primary objective of the League is to promote the talent across India and true to its DNA, Muthoot Pappachan Group is focussed on providing them with a platform to realise their dreams and passion for this game.
The organisers have invited ‘entries’ for its very first season of The Muthoot Blue League of Dreams from 12th to 15th April 2018. The campaign kicks off on April 12th with ‘call for nominations/entries’ across India.
The selection of the shortlisted teams will take place basis their ‘passion impossible’ stories submitted on ‘The Muthoot Blue League of Dreams’ microsite. This will be open to all the sporting enthusiasts in the country who can vote for their favourite team and choose the best four teams as finalists.
Post the selection, finalists will not only get to play alongside these renowned cricketers but also get the privilege of skippering them. Scheduled during the week of 14th May, the event will see some of the brightest talents at a face-off alongside there favourite international cricket sensations. This will be a great opportunity for these aspiring cricketers to learn ‘from the best’ and showcase their talent on the field.
Mr. Thomas John Muthoot, Chairman & Managing Director, Muthoot Pappachan Group on the announcement said, “Muthoot Pappachan Group is a pioneer of grassroots sporting movement in India. As a group, we believe in transforming the lives of the common man for better, this is yet another initiative to help people realise their dreams. As a business, we are constantly looking at developing products & services coupled with innovative technology to simplify the lives of the common man and empower them. India as a country breathes cricket and through ‘The Muthoot Blue League of Dreams’, we are facilitating a platform to help the marginalised talent demonstrate their sporting capabilities coupled with an opportunity to learn from the best talent in cricket.”
Mr. Sanjeev Shukla, Chief Marketing Officer, Muthoot Pappachan Group further added, “Cricket, football and Bollywood are the key youth touchpoints and as they say ‘art reflects society’, these have a real impact on the youth of the country. ‘The Muthoot Blue League of Dreams’ is a ‘first of its kind’ sporting & strategic marketing initiative conceptualised keeping these ideals in mind and with an aim to aid the youth with opportunities that help them not only realise their talent and promise but realise their dreams too- The dream to play alongside their favourite cricket idols. We are excited to launch the maiden season of our league and are looking forward to an exciting array of matches over the next few weeks.”