Multi-sports app Sports Flashes bags BCCI’s global audio rights

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Sports Flashes, a multi-sports app and country’s first online radio channel, has bagged the Board of Control for Cricket in India audio rights for Indian cricket for the global audience.

The deal will enable Indian Cricket live broadcast around the world on radio. The rights are allotted for five years according to a statement. The financials of the deal are not revealed.

Sports Flashes has engaged some of the renowned cricket voices like Carl Hooper, Ricardo Powell, Syed Kirmani, Mohammad Kaif, Atul Wassan, Rohan Gavaskar, Lisa Sthalekar, Reetinder Singh Sodhi and Ashok Malhotra for live commentary of the India-West Indies series, which started with the first Test at Rajkot today (Thursday).

Commenting on the occasion the West Indian cricket legend Carl Hooper said: “I am happy to be associated with the Sports Flashes and creating a World Class experience for cricket loving fans in my home country.”

Mohammad Kaif said: “With growing cricket lovers worldwide cricket needs to maximise its global outreach through avenues never heard before.”

Radio Sports Flashes was launched in January 2018 as 24×7 internet radio channel that broadcasts sports content like Live Chat, Commentaries, Talk Shows, Special Sports Programs, Experts Comments, Sports News & Updates, Audio Documentaries, University Sports and Sportainment content.

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The founder of Sports Flashes, Raman Raheja said, “We are happy to expand our footprint in 35 new countries through cricket and being the official audio feed partner of Indian cricket for the global audience. We intend to reach an audience of 350 million International cricket fans around the world over the next five years through our International English feed. Besides this, we shall provide a special ‘Hinglish’ feed for the South Asian fans of Indian cricket. We shall be tying up with various radio stations globally for the live feed of the audio content. We are ready with the tie-up for the West Indies series.