MS Dhoni Retirement : Check how Amul, Indigo, KFC and dozen others with quirky messaging rode the news

Mahendra Singh Dhoni Dhoni’s retirement has been trending on social platforms since Saturday. As soon as Dhoni made announcement in regard to his retirement from the international cricket, his legion of fans, teammates, cricket and legends from all walks of life – started paying their tributes and complements to world’s one of the most successful cricket captains of all times. 

As social media was buzzing brands made a full use of the occasion by quirky, witty and very interesting messaging on social media platforms. Be it Amul, IndiGo,  KFC, Manforce Condoms all were quick to respond to the occasion. 

Check how Amul, Indigo, KFC and dozen others with quirky messaging rode the news

While IndiGo tweeted an ad reminiscing ‘Captain Cool’s’ trademark shot that said, “The helicopter has landed”.  

Manforce Condoms’ tweet punned, “We’re gonna miss those shots.” 

Manforce Condoms: Mahi maar raha hai!” Guess we won’t hear this anymore! Disappointed face #DhoniRetires

Fast-food giant KFC’s message hung the words, “The greatest finisher” over an empty bucket of fried chicken. KFC : Always came through when it was crunch time. #MSDhoni

Parle G : We like our Chai hot and our “Captain Cool”. You ended this game in style – like always; and we bid you farewell.⁣

#ParleG #Dhoni #CaptainCool #MsDhoni #DhoniRetires #ThankYouDhoni #Cricket #Biscuit #Chai #Game

Amul: #Amul Topical: MS Dhoni retires from international cricket…

Netflix India : Sunday mood: Watching time travel movies to find a way to go back and watch Dhoni and Raina play again.

Brands like Paytm and GoAir also fired their own tweets.

Go air : From lightning fast stumpings to last ball victories – you’ve always been the best at ‘finishing it off in style!’

Thank you Captain Cool
, you will be missed. ?

#DhoniRetires #Dhoni 

Paytm : More than 1929 reasons that we’ll miss you. ?


Thank you for all the memories #Dhoni!  ?? 

In fact, Dhoni’s brand valuation ballooned last year to $41.2 million despite India’s exit from the 2019 One Day International (ODI) World Cup held in England and Wales. 
Though Mahi has said Goodbye to Indian Cricket, The Ranchi born cricketer will be the star attraction when he pads up for Chennai Super Kings in the upcoming IPL, a move that may coax brands to capitalise on nostalgic value.
MS and the team is traveling to Dubai from Chennai on 21st and will now be the main highlight of IPL 2020.