Molten dribbles Adidas out for official Europa League ball deal

Molten dribbles Adidas out for official Europa League ball deal- InsideSport

The Japanese sports ball manufacturer Molten Corporation has signed a three-year deal with UEFA to become the official match ball supplier for the Europa League. The deal ends Adidas’ association with the league.

While Adidas has been the ball supplier to Europe’s secondary club soccer competition since its rebranding in 2009, the new partnership between UEFA and Molten, starting from the next season, will run until 2021.

The collaboration will provide Molten with global exposure to showcase the high quality and performance level of its footballs, stated a Press statement from UEFA.

Commenting on the announcement, Guy-Laurent Epstein, marketing director of UEFA Events SA, said, “We are very excited to work with Molten as a new official match ball supplier for the UEFA Europa League. With Molten, we introduce one of the world’s leading ball manufacturers to the UEFA Europa League. Their professionalism is outstanding and we are eager to see how the partnership will grow the passion and energy of the competition across the world.”

Kiyo Tamiaki, president and CEO of Molten Corporation, added, “It is our great pleasure to announce our partnership with UEFA, allowing Molten’s ball to be used as the official match ball in the UEFA Europa League. Molten strives to be at the cutting edge of technological innovation and is committed to helping further the growth and success of the UEFA Europa League by developing and supplying the absolute highest quality and value products for the greater football community.”

The UEFA Europa League involves clubs from 55 countries across Europe, and each season attracts a global cumulative TV audience of one billion across all programming.

The competition will thus provide Molten Corporation a huge boost to its global football business when the company steps into the ball supplier role next year.