Maxus retains IPL account for 10th successive year

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Maxus India has successfully retained the media responsibilities of the Indian Premier League for its tenth edition. Maxus has been the media agency for IPL ever since the league started in 2008. The business was retained after a multi-agency pitch.

The pitch saw participation from other leading media agencies, following which Maxus retained the business. The account will be handled out of Maxus Mumbai office.

Kartik Sharma, Managing Director, Maxus South Asia, said, “We are extremely proud and humbled to be chosen as the media agency once again by BCCI. I am grateful to BCCI for valuing our efforts. We look forward to continue delivering even better results through our media campaigns on IPL.”

Maxus India, a part of the GroupM and WMM global network of local media agencies, is a marketing communications consultancy that helps marketers build profitable relationships between consumers and their brands. They combine the disciplines of communications planning and customer relationship marketing to deliver Relationship Media, a next generation model powered by creative media thinking and sophisticated, real-time customer data.