Premier League club Manchester United have partnered with US-based clothing company True Religion in a deal that will see the popular fashion brand launch a new range club-branded denim wear for the English football giants.
The deal will also see True Religion get a spot in the second tier of Manchester United’s sponsorship roster that includes some of the top-notch global brands and corporates including Apollo Tyres, Casillero del Diablo, Chivas, DHL, EA Sports, Gulf, HCL, Melitta, Tag Heuer etc.
The new global partnership, marked as first for the club, will see with the iconic American denim brand produce a range of men’s & women’s co-branded styles. The sales will commence from October 26 in the club’s Megastore as well as online via United Direct and truereligion.com &eu.truereligion.com.
The exclusive collection features jeans, shirts and jackets, including a highly desirable limited-edition denim jacket embroidered with the club’s crest. Fans will have the opportunity to win a selection of clothing from the new range by visiting www.manutd.com/truereligion.
The True Religion Manchester United collection will also include a junior range, to be released later in the season.
Manchester United’s Group Managing Director, Richard Arnold, said, “True Religion is a well-known, established name in fashion, creating unique designs without compromising on quality. The range we have collaborated on includes the same attention to detail and craftsmanship that has made True Religion a global brand, creating a new way for our fans to express their support for their club through every day, easy-to-wear apparel.”
True Religion’s Chief Marketing Officer, Tara Peyrache, said, “We are thrilled to be the official global denim partner for Manchester United. As True Religion continues to evolve and connect with new audiences, it is exciting to offer Manchester United’s global fanbase an innovative line of premium denim for men and women. We look forward to this partnership with an iconic club that shares the same values and commitment to performance and quality.”