Manchester United to launch app, reach fans in 160 countries

Manchester United plans to a launch an app that will stream in-house content for its fans across the globe. The Premier League football club already runs an in-house channel, MUTV.

The plans for the app had been announced by the club’s Vice-Chairman Ed Woodward announcing the quarterly financial results last month.

Manchester United plans to go live with the project in more than 160 countries later this year. It will not be a free service and, according to plans, it is likely to be priced between nearly $2 and $6 a month. There has been no announcement on the subscription rates for India.

According to Woodward: “It will provide access to a continuous live stream of United’s 24-hour television channel and on-demand library of top picks, studio shows, recent games, highlights and classic matches.

Among the PL teams, Chelsea, Arsenal and Liverpool have their dedicated television channels. La Liga’s Barcelona and Real Madrid also have their own television channels. An app helps the teams track user behaviour and location. It also helps the league in streaming live broadcasts for which a minimum audience can be guaranteed to potential advertisers.