LaLiga launches invitation to tender for broadcasting rights in Indian Sub-continent

Football Business : Laliga Media Rights Tender – Indian Sub-Continent: LaLiga has launched an invitation to tender for the audiovisual rights to the competition within the Indian Subcontinent, offering a range of packages to help the competition build on its growing presence in the region.

It is worth noting that La-Liga currently has a media rights deal partnership deal with Facebook. According to the information available with the relationship is unlikely to continue. Facebook has changed their strategy around the sports media rights acquisition and has currently stopped entering into contracts for Sports Media Rights.

Most of the European Football Leagues are currently struggling to get interest for there media rights portfolios. Bundesliga lost Star Sports as broadcast partner this year as they refused to renew the deal. Bundesliga now has entered into a relationship with recently launched OTT platform FanCode.

It will be interesting to see if the lead broadcasters Star Sports or Sony Sports Network show any interest in procuring the rights to La-Liga for the next cycle.
La Liga Media Rights Tender – How to bid? Bidders are invited to submit offers for the 2021/22 season onwards, covering a minimum of three and a maximum of five seasons.

The tender includes the rights to broadcast the competition in eight countries: Afghanistan (non-exclusive basis), Bangladesh, Bhutan, India, Nepal, Maldives, Sri Lanka and Pakistan.

Designed to meet the needs of a diverse and fast-growing market, the tender provides different packages to help partners achieve the broadest distribution. These include rights to show all matches from LaLiga Santander, LaLiga SmartBank, LaLiga’s 24/7 English-language channel LaLigaTV and additional support programming, on an exclusive or non-exclusive basis.

“We are very satisfied with our current partner which has provided data to demonstrate our consistent growth in the Indian Subcontinent and our engagement with football fans,” said Melcior Soler, Audiovisual Director of LaLiga. “We see a huge opportunity going forward to deepen these connections and expand the profile of the competition.”