LA Lakers Jersey Deal – Lakers Bibigo Deal: The National Basketball Association’s Los Angeles Lakers have signed a multiyear jersey patch deal with South Korean food company Bibigo. The worldwide marketing partnership sees Bibigo taking the jersey spot previously held by ecommerce platform Wish.
“It’s official, the Los Angeles Lakers are excited to announce we have chosen our official jersey patch partner. Bibigo will join the team uniform on the player’s left chest, and the Lakers organization as our first global marketing partner”. declared the release by LA Lakers
Financial terms of the deal were not disclosed. But according to multiple reports, the Bibigo pact is for five years and worth more than $100m The annual average tops the reported $12m to $14m Wish had been paying in the prior deal with the Lakers.
LA Lakers Jersey Deal: LA Lakers announce South Korean food company Bibigo as Jersey sponsor, deal reportedly worth $100 Mn
LA Lakers Jersey Deal – Lakers Bibigo Deal: The deal is a key step in furthering its global ambitions as one of the world’s most iconic sports franchises.
“This partnership is a connection of two ‘global culture icons’ of food and sports, and it is an important opportunity for Bibigo to emerge as a global food brand,” said Wookho Kyeong, chief marketing officer for Bibigo corporate parent CJ CheilJedang.
“We look forward to the opportunities to communicate with consumers and increase the value of the brand through a global common language, sports, and the Lakers.”
Bibigo’s patch rights also extend to the Lakers’ G League affiliate and 2K esports gaming team.
LA Lakers Jersey Deal – Lakers Bibigo Deal: Bibigo is a global brand company created by CJ, Korea’s #1 lifestyle company. The brand takes 5,000 years of delicious cuisine and revamps the recipes to fit today’s modern, non-stop lifestyles.
Their name, Bibigo, combines the Korean word “bibim,” from a long cultural tradition of “mixed” flavors, with the English word “go.” Brand offerings include a full assortment of snacks and appetizers, including Mandu, the brand’s signature dish.
Inspired by authentic recipes, Bibigo makes the sought-after tastes of Korean cuisine easily accessible with popular dishes that can be found in most major grocery chains.
LA Lakers Jersey Deal – Lakers Bibigo Deal: Bibigo products serve as global K-Style Food and are distributed by CJ Foods USA Inc. and Schwan’s Consumer Brands, Inc., a subsidiary of Schwan’s Company.