Krafton appoints Hyun-il Son as the first representative of its Indian subsidiary

Krafton appoints Hyun-il Son as first representative of its Indian subsidiary
Krafton appoints Hyun-il Son as first representative of its Indian subsidiary

Krafton appoints Hyun-il Son as the first representative of its Indian subsidiary:  Krafton, the developer of Battlegrounds Mobile India, announced on the 6th anniversary of the company that it has appointed Son Hyun-il, head of the investment division, as the first representative of its Indian subsidiary to advance into the Indian market and target emerging markets. Krafton already stated in a recent press conference that they are focusing on emerging markets like India and the Middle East.

The new CEO Son joined PUBG Corporation as CFO in 2017, and after the merger with PUBG Corporation and Krafton in 2020, he served as the head of the investment division, leading investments in global games and related fields, including India. Son Hyun-il, CEO of the Indian subsidiary, said, “The Indian game market is at the beginning of its development, so it has great potential for expansion, and users’ interest in games and entertainment is high, so we believe it to be a market of opportunity.” We will expand Krafton’s IP (intellectual property rights) and gaming experience to more countries by attacking it, ” he said.

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Since establishing an Indian subsidiary in November of last year, Krafton has been focusing on targeting the Indian market by launching games for India, fostering the e-sports industry, and expanding investment in IT companies. Crafts tons last month launched a “BattleGrounds Mobile India has got a cumulative 3o million users in just one week released. Krafton is investing a total of $70 million (about 802) to Indian IT companies this year alone. Krafton is focusing on the Indian gaming market where they have a great possibility to become the market leader. Krafton has recently issued seed fundings to many start-ups in India.

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