Kohli face of Luminous’ independent new brand Amaze

Luminous Power Technologies announces Virat Kohli as thier brand ambassador for thier newly launched independent brand 'Amaze

Virat Kohli is following Sachin Tendulkar’s footprints on an illuminous pitch.

Luminous Power Technologies, endorsed by the batting legend Sachin, has announced star cricketer Virat Kohli as the brand ambassador for its newly launched independent brand Amaze.

Kohli, as the brand ambassador of Amaze, will support Power backup solutions’ company in its various marketing activations for the new brand.

Luminous has reportedly also revealed a ₹ 150 crore plan build the newly launched brand Amaze over the next in the next 3 to 5 years.The plan among other things includes setting up dedicated manufacturing facilities and pan-India sales and distribution network.

Amaze will develop an entirely independent ecosystem to that of Luminous with a targeted catering to the unstructured battery market. The Amaze will have a different team at the company and outlets, the company has said.

“We believe there is an urgent need to address the consumers in the unorganised market for batteries, which is estimated to be around ₹3,500 crore,” Luminous Power Technologies Managing Director Vipul Sabharwal has said.

“Amaze will fulfil this need and help establish a specialised and more reliable product line for this market. Initially, Luminous will have a 100 member team to support the market efforts for Amaze.

“It will also have 100 direct channel partners which will give the company a reach of around 20,000 outlets over the next three years,” Sabharwal added further.

The unorganised sector accounts for nearly 40% of the ₹10,000 crore battery market in the country, Sabharwal had said while sharing that Amaze will be targeting this 40% segment.

Brand Luminous is supported by batting maestro Sachin Tendulkar since 2010.