JBL official sound sponsor of Kolkata Knight Riders

IPL 2018: JBL official sound sponsor of Kolkata Knight Riders - InsideSport

Multinational speaker brand JBL will be the official sound partner of Kolkata Knight Riders for the Indian Premier League 2018.

HARMAN International, a wholly-owned subsidiary of Samsung Electronics Co Ltd and the brand JBL owner, has on Monday announced the sponsorship of Kolkata Knight Riders, through its brand JBL.

The one-year deal gives JBL the status of the exclusive sound sponsor for the Kolkata Knight Riders team with branding rights for the team merchandise and promotional activities throughout the IPL season.

The company will also launch a special consumer promotion campaign from April 15 to May 15, 2018, awarding one lucky consumer with a trip for two, to attend the JBL Fest in Las Vegas in October 2018.

JBL Fest is HARMAN’s annual music festival that celebrates the power and legacy of JBL, with performances by leading Hollywood celebrities and renowned global musicians. Last year, JBL Fest brought together 500 VIP guests from across 31 countries and saw performances by GRAMMY® nominated music icon Demi Lovato and DNCE, and a jubilant audience of more than 2,000 consumers.

“JBL plays at the convergence of music, sports and culture, and we are delighted to partner with the incredible KKR team and to be a part of the Indian Premier League. IPL is a perfect platform to connect with millions of young, vibrant, sports enthusiast across the world,” said Sumit Chauhan, Vice President, Lifestyle Audio, HARMAN India.

“We are pleased to be associated with JBL, a brand known for its excellent audio performance and technological innovations. I am sure that the KKR squad will enjoy the JBL products and with this partnership, we are hoping to infuse more energy into them and looking forward to our journey together,” said Venky Mysore, MD and CEO, Kolkata Knight Riders.

KKR have started their IPL 2018 campaign with an exciting win over Virat Kohli-led Royal Challengers Bangalore at home on Sunday.