ITTF teams up with Deloitte for commercial rights distribution

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Professional and financial services company Deloitte has teamed up with the International Table Tennis Federation to support the body’s upcoming commercial rights distribution.

The ITTF will work with Deloitte’s Sports Business Group for the distribution of its commercial rights in 2021.

Deloitte has been selected from a large number of interested parties to support the ITTF in going to market with all of its commercial rights in 2021, which the body has described has the most important rights cycle in its history.

ITTF chief executive Steve Dainton said: “We have a unique opportunity to be going to market with all of our commercial rights simultaneously. This allows the ITTF to market its rights in a flexible and innovative way to ensure that we find the right partners to take table tennis to the next commercial level from 2021 onward and also for the ITTF to gain market value for its commercial rights, which has not been in the case in the past. We are looking forward to working with Deloitte to make this happen.”

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Deloitte began working with the ITTF in 2016 to help the federation maximise the commercial potential of the World Championships and the ITTF World Tour. This led to the expansion of the World Championships and a shift in philosophy for the World Tour, with both changes to come into effect in 2021.

Dan Jones, partner of Sports Business Group at Deloitte, said: “The Sports Business Group at Deloitte has worked with the ITTF for more than two years advising on major reforms already introduced to the ITTF’s competitions and in preparation for the first ITTF Strategic Plan, which sets a clear and ambitious vision for table tennis. The 2021 commercial rights tender represents a crucial next step in achieving this vision. By continuing to work with the ITTF to secure the right partner(s) to substantially grow revenue, we can help develop table tennis globally.”

The ITTF is set to release the tender for its commercial rights towards the end of the first quarter of 2019, with a partner, or group of partners, to be selected by Q3.