ITTF inks sponsorship deal with TATA Wooden Door

International Table Tennis Federation has extended its association with TATA Wooden Door till 2020. TATA Wooden Door will now continue to be ITTF’s Major Partner and Official Door brand for the ITTF’s World Table Tennis Championships for 2018, 2019 and 2020.

TATA Wooden Door had first tied up with the ITTF for the 2017 World Table Tennis Championships in Düsseldorf, where they created a series of videos featuring table tennis stars trying various trick shots around a miniature TATA door.

The extension of the partnership will see the return of this trick shot challenge to the 2018 edition of the tournament being held in Halmstad in Sweden from April 29 to May 6, states an insidethegames.biz report.

ITTF chief executive Steve Dainton was delighted to extend the agreement. “On the back of a very successful 2017 World Championships, we are proud and happy to welcome TATA Wooden Door as a Major Partner and Official Door company of 2018, 2019 and 2020 World Table Tennis Championships,” he said.

“In 2017, we spoke about opening doors to global markets for TATA through the World Championships platform, and the 2017 World Championships was broadcasted in China and globally, exposing the TATA Wooden Door brand to over 350 million audiences worldwide,” added Dainton. “TATA and ITTF share common qualities and values, which will ensure this partnership will continue to be a huge success.

“It takes incredible technical prowess to master the sport of table tennis, just as it takes incredible technical prowess to produce quality products like TATA does.”

TATA Wooden Door deputy general manager Zhang Yan added: “Our first partnership with ITTF at the 2017 World Championships was a great success, seeing our logo being shown on the centre court throughout the tournament was a proud moment for our company.

“We also had many interesting videos from the World Championships, such as the trick shot videos from the world’s best table tennis players.

“In fact, we still receive a lot of engagement on social media because of the videos, and fans sending through their versions of the trick shot videos and tagging us online even in October.”