Amid the IPL 2020, Star Sports the official broadcaster for the Indian Super League has launched new promotional film for the forthcoming season. The new promo give sports fans a reason to continue to cheer for their city as their football teams take to the field after the cricket season.
The campaign for Hero ISL 2020-21 echoes the fan sentiment of ‘what next after cricket is over?’ The films are for Mumbai, Bengaluru, Chennai, and Hyderabad – cities that ardently support their cricket teams, capture the message that ‘Cricket may be over, but the game still goes on!’
The campaign consists of celebrity endorsers pumping up the spirit of fans across cities – Bengaluru Sunil Chettri captain, Bengaluru FC, Mumbai Ranbir Kapoor, co-owner, Mumbai City FC, Hyderabad Rana Daggubati, co-owner, Hyderabad FC and Chennai Anirudh Ravichander, music composer and youth icon come together to encourage viewers and fans to cheer and support their teams for yet another season of the Hero ISL.
“We wanted to continue and capitalize on the vibrant and voracious appetite for sports that cricket has created in the country. As the festival of cricket gets over, football starts so that fans have another reason to celebrate and cheer for their city,” said a Star Sports spokesperson.
The seventh season of the game is set to begin on November 20, 2020 on the Star Sports Network, Disney+ Hotstar VIP and Jio TV.