The Indian Super League season is scheduled for November this year. During these Covid-19 times, ISL teams are struggling to lock sponsorship deals. But Kerala Blasters is one of the exception. The football club based out of Kochi has announced some existing renewals and new partnerships this year. Now Kerala Blasters has announced one new initiative.
Along with Haeal, the Official Sponsor of the club, Kerala Blasters has announced the launch of a new line of co-branded products that are focused on spreading the important message of personal hygiene. The co-branded products are launched as part of the club’s partnership with the Ayurvedic hygiene brand.
This unique new line of products in the Ayurvedic category includes hand sanitizers, hand washes and shower gels, all infused with the added benefits of turmeric as one of its key ingredients.
The co-branded products will sport the club’s ‘Yellow’ in recognition to the brand identity of Kerala Blasters FC and in dedication to the team’s fans. The colour ‘Yellow’ also highlights the use of turmeric in all co-branded products.
“KBFC is proud to partner with Haeal for the launch of our initial range of co-branded personal hygiene products that is aimed at ensuring the safety and overall wellbeing of our supporters. This is a first of its kind launch for KBFC in the wellness space. During these adverse times, we urge all our fans to do their part by keeping themselves well sanitized, not just for their own health, but also for safeguarding others,” added Nikhil Bhardwaj, co-owner, Kerala Blasters FC.
Rahul Mamman, Director of Haeal said “We are extremely pleased to announce our new line of personal hygiene products, co-branded with the celebrated Kerala Blasters F.C as part of our exciting new partnership.
“Apart from delivering high quality products, Haeal has also taken an extra step to make the products resonate with the fans by providing it the yellow shade which focuses on the brand identity of the club. This line of products will be available for the team’s passionate fans during the upcoming Indian Super League (ISL) season, catering to both children and adults. It will soon be released in Kerala and other states.”
The Haeal-KBFC Hand Sanitizer will come in packs of 50ml, 100ml, 500ml, and in a handy 20ml pocket spray. With turmeric and isopropyl alcohol in its list of ingredients, it is designed to be an excellent germ killer. The 20ml sanitizer was manufactured with the idea of convenience in mind, to fit in the pocket and holds up to 250 sprays at just Rs 49. The 500ml pack comes with an easy to-use pump.
The Shower gel and Hand wash are also turmeric-based and comes in 250ml bottles that are priced at Rs 89/- and Rs 75/- respectively. Going forward, Haeal will be launching more products under the co-branded partnership during the ISL season.