Ironman Goa: Yoska announces Fast&Up as nutrition partner

Sport Business News India,Ironman 70.3 Goa,Fast&Up,Yoska,Fit India Movement

Ironman 70.3 Goa organizers Yoska has signed active nutrition hydration and nutrition partner. The deal is inked to highlight the importance of hydration and nutrition in endurance sport.

Ahead of India’s first-ever IRONMAN 70.3 Goa, scheduled for October 20, the organizers Yoska have announced Fast&Up as the event’s nutrition partner. The announcement comes as a shot in the arm for the first edition of the event which will see over 1,000 participants from 27 countries push their limitations as they vie to complete the greatest endurance challenge, the organizers have stated in a Press release.

“Nutrition and hydration is one of the key factors in endurance events especially those as challenging as the IRONMAN 70.3 Goa. It is encouraging to note that Indian triathletes are already very well aware of the benefits from a healthy diet and planned nutrition in their quest to achieve their goals,” expressed Deepak Raj, Co-founder of Yoska – a fit-tech company based out of Bengaluru who pioneered the bringing of IRONMAN to India.

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RudraPrasad Nanjundappa, Co-founder Yoska, shared Deepak’s views. He said, “It is great that world-class nutrition such as the Fast&Up used by many of the triathletes today is easily accessible across the country. We are delighted to have them on board as nutrition partner for IRONMAN 70.3 Goa. I believe this collaboration will help in our endeavor towards the Fit India Movement and encourage more and more people to take up triathlon.”

Over the past decade, India has witnessed a remarkable change in people’s perception of fitness and taking up endurance sport as a new way of life. Speaking about their association with IRONMAN 70.3 Goa, Vijayraghavan Venugopal, CEO of Fast&Up said, “It is a great feat to bring IRONMAN 70.3 event to India and put the country on the world map as a triathlon destination. We are very happy to support the IRONMAN 70.3 Goa as their nutrition partner and we are very proud that many of our elite athletes and triathletes supported by Fast&Up are taking part in the event. Both Yoska (organizers of IRONMAN 70.3 Goa) and Fast&Up have a common goal which is to promote fitness and a healthy lifestyle. We are happy to collaborate to achieve this endeavor.”

IRONMAN is arguably one of the most grueling yet prestigious events in the world and at the inaugural edition in Goa, participants are required to complete 1.9 km swimming, 21.1 km running and 90 km cycling. Fast&Up, on the other hand, is India’s leading sports and active nutrition brand which is used by several elite sportsmen in the country including cricketers, boxers, swimmers, athletes, triathletes among other sports.

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