The Indian Premier League 2020 along with the other cricket globally is currently suspended. The world of cricket is missing one of its favorite cricket star in action. MS Dhoni, the former Indian captain and the Chennai Super Kings superhero is back in action but not on field but as an animated character.
Gulf Oil Lubricants India Ltd., a leading lubricant brand in India, has launched an animated video campaign featuring their brand ambassador MS Dhoni with the message #NewWayForward, emphasizing the significance of having a positive outlook when we are all set to return to our daily routine post-lockdown.
The campaign invokes optimism as the world continues to combat Covid19. The video focuses on the positive changes the pandemic will bring in our lives after the lockdown. Through the video, Gulf Oil and Captain Cool MS Dhoni aim to restore hope in people readying to journey towards a better tomorrow.
Commenting on the video, MS Dhoni, Brand Ambassador – Gulf Oil, said, “The world is going through an unprecedented event with Covid-19. While we tackle this situation, we have had some transforming share of learnings from it. As we move ahead, we should be thoughtful about and kind to one another. The all-new norms – social distancing, and sound physical, emotional, and spiritual.
Ravi Chawla, Managing Director, Gulf Oil Lubricants India Ltd., said, “In these trying times, humankind has been facing some major setbacks. With the ‘new normal’, our lives won’t be the same. We have to be conscious of our actions and collectively work towards crafting a better future. As a responsible brand, we urge our valued customers to stay strong and embrace these changes positively, so that we may emerge stronger than before.”
Health, will act as the cornerstone on which we will collectively lay the bedrock for a brighter tomorrow. Maybe this is the 2020 vision, not the one we hoped for but the one we actually need.”
Chockalingam S, Creative Head, OPN Advertising, said, “The idea for the film came from a meeting while we were discussing the way forward with the Gulf team and Mr. Ravi Chawla said “This crisis is an opportunity for us to strive better, and that essentially sets the tone for the film”. The film represents Gulf Oil’s spirit of being mindful, optimistic, and progressive, and stars the brand ambassador for more than 10 years now – MS Dhoni. He has the ideal personality to spread positivity in these tough times.”