IPL 2023: After Chennai Super Kings (CSK) skipper MS Dhoni, JioCinema ropes in Sachin Tendulkar as their brand ambassador ahead of Indian Premier League 2023. Sachin Tendulkar, the IPL champion and greatest figure in cricket, has been named JioCinema’s brand ambassador. Tendulkar would support JioCinema’s initiatives to establish sports viewing as a digital experience.
Tendulkar, one of the most revered cricketers to have ever stepped foot on the 22-yard line, begins his new era with JioCinema in a movie where he urges viewers to watch the IPL only on JioCinema. The former Mumbai Indians captain and star will also take part in a number of activities that will be broadcast on JioCinema, Sports18, and various social media platforms.
Sachin Tendulkar on his partnership with JioCinema
Speaking about the partnership, Sachin Tendulkar said – “Fans are an integral part of all sports. It has been wonderful knowing the various efforts that are being put by the JioCinema team, keeping fans at the centre. While there are many interesting digital innovations being rolled out this IPL, I am sure this is just the start of several more to come. It has been a pleasure working with the Viacom18 team and I am looking forward to an exciting partnership as we travel together with fans into the future of sports consumption.”
“Sachin Tendulkar is synonymous with cricket and one of those rarest of rare cricketers who have been part of the rapidly changing face of cricket for over three decades,” said Viacom18 – Sports CEO Anil Jayaraj. “We are thrilled to have him amplify JioCinema’s proposition for sports fans of unmatched experience of watching their favourite sports on digital.”
Sachin Tendulkar becomes the Brand Ambassador of JioCinema.
He joins Dhoni & Surya as Brand Ambassadors of JioCinema.
— Johns. (@CricCrazyJohns) March 26, 2023
The 2023 season of Indian Premier League tips off March 31 with defending champions Gujarat Titans taking on MS Dhoni-led Chennai Super Kings at the Narendra Modi Stadium in Ahmedabad.
All matches will be live on JioCinema for no cost this season. In addition, JioCinema will offer 4K feed, multi-language and multi-cam presentation, interactivity through stats pack and Play Along feature for over 700mn+ internet users through the 2023 edition of IPL.
JioCinema, now available to Jio, Airtel, Vi, and BSNL subscribers, is live-streaming all the Women’s Premier League matches in five languages, including English, Hindi, Tamil, Telugu and Kannada.
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