IPL 2022 – TCS Toronto Marathon: Tata Group recently acquired the title sponsorship rights for the Indian Premier League (IPL 2022). Now the Tata Group has bagged the headline sponsorship of the Toronto Marathon from 2022 through 2026 – Follow IPL 2022 LIVE Updates on InsideSport.IN
IPL 2022: After IPL Title sponsorship, Tata company TCS acquires naming rights of Toronto Marathon
TCS Toronto Marathon: The group’s IT services flagship TCS has assumed the Toronto Marathon title from Scotiabank, the main backer of the running event for several years.
TCS didn’t reveal the deal size for the five-year title rights of the Toronto event, but it said last year that it will spend $320 million on marathon sponsorships over an eight-year period.
Prior to Tuesday’s development, TCS had joined hands with sister concern Jaguar Land Rover to be the title sponsor of Britain’s Formula E racing team.
Last year, it renewed the title rights of the New York Marathon until 2029 and won the headline sponsorship of the London Marathon from 2022 to 2027.
Bagging the title rights of the Toronto Marathon will help TCS to boost its image among employees and customers in Canada, a market it entered in 1991. It employs about 7,000 people in Canada.
TCS, which will also be the tech partner of the Toronto running event, will develop an app to support in-person and virtual runners.
IPL 2022 Title Sponsorship – Tata New IPL Title Sponsor: Tata had recently announced that they will replace VIVO as the title sponsor of Season 15 of IPL.
The BCCI has confirmed TATA Group as new title partner. According to available information, the deal with TATA Group is 335 Crores i.e almost 25% less than what VIVO had pledged for title partnership to the Indian board.