IPL 2021: MX Taka Tak signs content & sponsorship deals with 7 IPL teams

IPL 2021: MX Taka Tak signs content & sponsorship deals with 7 IPL teams
IPL 2021: MX Taka Tak signs content & sponsorship deals with 7 IPL teams

IPL 2021 – MX Taka Tak partners with MI, RCB, RR, KKR, SRH, PBKS & DC for IPL 2021: The multiple team tie up and sponsorship strategy is in vogue this IPL 2021. After BKT Tires signed deal with 7 IPL teams & Phone Pe with 4, now short video platform MX Taka Tak has signed a deal with 7 IPL Teams. As part of the deal, all seven teams- Mumbai Indians, Royal Challengers Bangalore, Rajasthan Royals, Kolkata Knight Riders, Punjab Kings, Sunrisers Hyderabad, Delhi Capitals, will be creating exclusive content on MX TakaTak. According to the available information, MS Dhoni’s CSK is the only team yet to come on board with MX Taka Tak.

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MX TakaTak was launched by MX after the Indian government had banned TikTok in the country. TakaTak has very similar features compared to TikTok. Content creators can make small videos with various features on this platform. As of now, MX TakaTak has more than 100 million downloads on Play Store. Considering the rapid growth of MX TakaTak in such a short space of time

Every team is expected to have separate channels on MX Taka Tak to post content throughout

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IPL 2021: Multi-team association strategy also employed by BKT Tires & Phone Pe

IPL 2021: Before MX Taka Tak, BKT Tires had inked deal with seven franchises ahead of IPL 14. Indian tyre manufacturer Balkrishna Industries (BKT Tires) is the official partner of Mumbai Indians (MI), Chennai Super Kings (CSK), Delhi Capitals (DC), Royal Challengers Bangalore (RCB), Kolkata Knight Riders (KKR), Punjab Kings (PBKS) and Rajasthan Royals (RR) in the cash-rich tournament’s upcoming edition.

The company employed the same strategy for IPL 2020. In the previous edition of the IPL, BKT Tires had a sponsorship deal with MI, CSK, DC, RR, KKR, PBKS and RR. It would be the first time that it will have a tie-up with Virat Kohli led RCB.

”We are elated to be a part of this huge cricketing event that is known to bind our entire nation, for yet another season, after key-collaborations with the biggest global leagues,” Balkrishna Industries Joint Managing Director Rajiv Poddar said.

Likewise PhonePe is another brand which will be seen associating with multiple teams this edition. PhonePe has signed deals with four IPL teams this season. The digital payment platform will be working with Mumbai Indians, Royal Challengers Bangalore, Delhi Capitals, and Chennai Super Kings during this season.

Reliance Jio is another one which will be seen once again association with multiple teams for IPL 2021.