IPL 2021 – Star Sports Just Dial: The 14th edition of the Indian Premier League (IPL 2021) live broadcast on Star Sports has got its first Co-Presenting Partner. Just Dial has signed up with Star India as Co-Presenting parter for the forthcoming edition. The shares of the company shot up over 6 percent intraday on March 8 after the company announced advertising agreement with Star India.
IPL 2021: Star Sports signs with Just Dial Limited as Co-Presenting Sponsor
It is worth noting that during IPL 2020, Star Sports had sold Co-Presenting Sponsorship packages for 115-120 Cr and this year as well the range for the package is the same.
Just Dial confirmed the deal by notifying the Stock Exchange and shareholders about the deal.
“Pursuant to the provisions of Regulation 30 of the Securities and Exchange Board of India (Listing Obligations and Disclosure Requirements) Regulations, 2015 and in continuation to our previous communication on launch of our exclusive B2B platform, JD Mart, we hereby inform all relevant stakeholders that Just Dial Limited has signed an advertising agreement with broadcaster Star India Private Limited “Star” for advertising as ‘Co-Presenting Sponsor’ in Indian Premier League – 14 (IPL 2021), to be held in April-May 2021″, the company said in an exchange filing.
The stock was trading at Rs 934.20, up Rs 58.20, or 6.64 percent at 09:53 hours. It has touched an intraday high of Rs 950 and an intraday low of Rs 925.
IPL 2021: Disney-Star has increased ad rates by 20% for IPL 2021 after blockbuster IPL 2020
Meanwhile according to info coming in from Disney Star, the official broadcaster has increased the Ad Rates for IPL 2021 by almost 15-20% this year. According to the information available, Ad-Rates for IPL 2021 can increase up to 14 Lakhs for 10 Second. It is worth noting that for IPL 2020, Star India was charging 12 Lakhs per 10 Second.
Why Disney Star has increased advertising rates ?
– The IPL 2020 delivered block-buster and record television ratings.
– The delayed season of IPL surpassed the viewership of IPL 12 by 23% and a total viewership of 400 billion viewing minutes.
– According to the channel, IPL 2020 impressive viewership growth of 24 percent among women and 20 percent among children respectively.
– The advertising too witnessed an increase of 4% in ad volumes, according to Broadcast Audience Research Council (BARC) India.
This unprecedented success of IPL 2020 has led network to increase IPL AD rates.