IPL 2021: IPL broadcast sponsor list growing, Star Sports sign two more big deals

IPL 2021: IPL broadcast sponsor list growing, Star Sports sign two more big deals, Indian Premier League 2021, Follow Insidesport for more
IPL 2021: IPL broadcast sponsor list growing, Star Sports sign two more big deals, Indian Premier League 2021, Follow Insidesport for more
IPL 2021 – Star Sports Sign more sponsors: In the 14th edition the Indian Premier League (IPL 2021), Star Sports Network is ready to break all previous IPL revenue records.  The brands are queuing up IPL’s official broadcaster door and the list of sponsors is getting longer by the day. After it was revealed last week that Dream11, Byju’s, Phone Pe & Just Dial have signed as Co-Presenting partner of the league – now 4 brands have signed up as Associate Sponsors
 
Frooti, Kamla Pasand are the new brands joining the IPL on-air sponsorship bandwagon. Bingo & AMFI have already confirmed deals as Associate Sponsors for the year. 
 
It is worth noting that each Co-Presenting Sponsorship deal is being signed in a range of 115-120 Cr and the Associate Sponsors are coming on board at 55-65 Cr levels. 

Not only Star is raking big with the broadcast sponsors but Live Streaming partner Disney+Hotstar has also signed 10 deals already. For the Live Streaming, Dream11 is the co-presenting sponsor, and Upstox & Vimal Elaichi are co-powered by sponsors. PhonePe, AMFI, Unacademy, Pharmeasy, Livspace, Swiggy, and Parle Agro have been signed on as associate sponsors.

Also Read: IPL 2021: Franchises very happy with sponsors response, ‘IPL teams inventory…

IPL 2021: Disney Star targets 3200 Cr from IPL 2021 advertising

IPL 2021 – Disney Star Sports: According to the available information, the official broadcaster of IPL 2021, Disney Star Network is targeting 3200 Cr from the IPL advertising this year.

 
InsideSport had reported earlier Star India has increased the rates for IPL on-air packages by almost 15-20% – but that hasn’t deterred the brands to sign up as advertiser for the edition starting on April 9th. 
 
Star as reported earlier is selling the inventory at 13 to 13.5Lac per 10 seconds. In comparison IPL 2020 ad-rates were sold at 11 / 11.5 Lac per 10 seconds. 
 
According to the information available with InsideSport.co Star Network is selling Co-Sponsorship packages at 115-120 Cr for the season which is same as the last year – but deliverables are reduced by 15%. 
 
IPL 2021: Why Disney Star Network has been able to command such a response from the market for IPL ?
 
 
The 13th edition of the league was super-successful in terms of deliveries to the brands. The viewership of IPL increased by 23% and the market termed IPL 2020 as a block-buster year. This is the reason Star Sports is getting such a phenomenal response from the market despite of increase in the asking price for IPL 2021. 

“IPL continues to be a marquee to drive business results for brands and hence presents a massive opportunity for brands to reach out to a wide variety of audiences”, said Anil Jayraj, Executive Vice President of Star Sports to Economic Times.
Why Disney Star has increased advertising rates ?– The IPL 2020 delivered block-buster and record television ratings.
– The delayed season of IPL surpassed the viewership of IPL 12 by 23% and a total viewership of 400 billion viewing minutes.
– According to the channel, IPL 2020 impressive viewership growth of 24 percent among women and 20 percent among children respectively.
– The advertising too witnessed an increase of 4% in ad volumes, according to Broadcast Audience Research Council (BARC) India.