IPL 2021: Disney Star Network devises two-pronged plan to handle advertisers post IPL postponement

IPL 2021: Disney Star Network devises two-pronged plan to handle advertisers post IPL postponement
IPL 2021: Disney Star Network devises two-pronged plan to handle advertisers post IPL postponement

IPL 2021 – What will happen to IPL Advertisers on Star Network? Almost 120-130 advertisers were advertising on LIVE broadcast of IPL 2021 with Star Sports Network before it was postponed. According to a report by E4M, Star Sports has devised two pronged strategy to handle the IPL advertisers as the league is postponed indefinitely.

The broadcaster has held discussions with its IPL clients on the way forward. Since IPL ad deals are non-cancellable, the broadcaster is giving two options to advertisers as per Exchange 4 Media Report.

1) Continue with the existing deals since the BCCI is exploring a new window for the remaining IPL matches, and

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2) Star will cancel the ad deals from its end and allow the existing sponsors to ink fresh deals for the remainder of IPL games, if and when they happen.

It is worth noting that IPL 2021 season was cancelled midway due to breach of IPL Bio-Bubble which resulted in multiple Covid-19 positive cases. The BCCI was able to host only 29 matches of 60 before it was postponed indefinitely.

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IPL 2021: When and Where will remaining games of IPL 2021 will take place?

IPL 2021 Remaining Season: With the season now suspended, the biggest question that’s doing the rounds is when will it resume & where will it be played? When and where doesn’t have any certain answers at this stage – but 1 thing is now certain that the Phase 2 of IPL 2021 will not be played in India. According to the sources in Board of Control for Cricket in India (BCCI), every stakeholder agrees on one thing that IPL 2021 Remaining matches should be played overseas.

The India option has been ruled out as overseas cricketers, who wanted to return home in a rush, are unlikely to come back anytime soon. A BCCI official said that if IPL takes place it has to be played overseas. “It has been played outside India. Certain suggestions have already been heard. The BCCI just has to make up its mind,” a BCCI official told Times of India.

IPL 2021 Remaining Season: What are the options BCCI is keeping an eye on?

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IPL 2021 Remaining Season Option 1 – UAE

The first and most likely option is to take the league to UAE. BCCI had conducted a successful IPL 2020 and might follow the same route for the remaining 31 matches. Furthermore, given the current situation, UAE can also be the venue for the upcoming T20 World Cup. The Indian players will finish their England tour on September 14, after which they can fly to UAE and serve the week’s quarantine and finish the matches.

IPL 2021 Remaining Season Option 2 – England

Moving to the United Kingdom is another option that is on the table. The BCCI can make use of the end of English summer to conclude the league. The Indian team will travel to England by end of May for the World Test Championship in June against New Zealand. They will be stationed there until the completion of the five-Test series against England.

IPL 2021 Remaining Season Option 3 – Australia

The Down Under will is the third option suggested to the BCCI. If BCCI decides, and the Australian government eases its policies in the next four months, Australia can for the first time host the Indian Premier League.