IPL 2020 : Title Sponsorship deal with Dream11 still under negotiation, BCCI not ready to give deal beyond IPL 2020

Dream11 was the highest bidder for the Indian Premier League (IPL 2020) title rights on Tuesday. But the Board of Cricket Control of India (BCCI) is yet to announce them as the winner of the IPL 2020 Title Sponsorship rights.

Reasons – It is now being reliably learnt that Dream11 has submitted a conditional bid which says, in case VIVO’s contract for the next two years is not reinstated – Dream11 will the Title Sponsor of IPL 2021 and 2022 edition.
According to BCCI sources, the Indian Board has sternly made it clear to Dream11 that no such condition will be entertained.
“We have told them clearly that the EOI was for only 1 year. The deal can’t be extended to two more years under any condition. The message has been passed to the highest bidder and if they don’t agree we will move on”, said BCCI source in the thick of things.

The company replaced Chinese mobile phone manufacturer Vivo, which had to pull out for this season because the Sino-India border stand-off.

IPL title rights: BCCI likely to ask Dream11 to revisit bids for 2021 and 2022

Sources disclosed that BCCI and Dream11 are still negotiating.

“It was always clear that the highest bidder may not get the title rights (it was specified by the BCCI before accepting the Expression of Interest from bidders),” a veteran BCCI official, privy to the development, told PTI on conditions of anonymity.

“Having said that, Dream11 has bid the highest and are still favourites to get it, a few issues are still being ironed out before an official announcement comes,” he added.

“We haven’t closed it as it’s a pause. If we are getting Rs 440 crore, why will we settle for Rs 240 crore?” the official asked.

In this scenario, Dream11 only has one option — either to accept a one-year or rather four months 13 days deal of Rs 222 crore or BCCI is ready to move out.