Covid-19 notwithstanding, the Indian Premier League’s (IPL 2020) once again managed to attract advertisers like every season. As reported earlier by InsideSport, more than 200 advertisers will be riding the IPL 2020 train to narrate their brand message to the cricket-loving audiences in every nook and corner of the country.
– Dream11 – 500 Cr
– Byju’s – 150 – 160 Cr
– Amazon – 120 – 130 Cr
– PhonePe – 120 – 130 Cr
– Voda Idea – 120 – 130 Cr
BIGGEST SPENDER 1 in IPL 2020
IPL 2020 : Dream11’s investment in the league to cross 500 Cr
– Dream11 first bought the title sponsorship of the league for 222Cr.
– Dream11’s commitment as CoPresenting partner with IPL live broadcast on Star Sports will be in the range of 120-130 Cr according to the informed sources.
– Dream11 is also the CoPresenting partner of IPL 2020 Live Streaming on Disney+ Hotstar
BIGGEST SPENDER 2 in IPL 2020
IPL 2020 : Byju’s biggest ON-AIR Spender in IPL 2020
If Dream11 is the biggest spender overall, Byjus’s will be the biggest advertiser ON-AIR on Star India. Byjus is not only one of the 5 CoPresenting partner for IPL 2020 Live Telecast, they are also the lead sponsor of Pre-Post and Mid-Innings (PPL) shows of IPL 2020. It is worth noting that Maruti last year was the lead sponsor of PPL shows and will now be replaced by online learning company Byjus.
Byjus total on-air spending will be in the range of 150-160Cr for the season.
BIGGEST SPENDER No. 3 & No. 4 in IPL 2020
IPL 2020 : Amazon & PhonePe buys CoPresenting partnership on Star India
IPL 2020 this time is coinciding with Diwali – the festival of lights when India spends and shops the most. The time frame is perfect for the India’s biggest online shopping platform Amazon to be part of the IPL advertising bandwagon.
Amazon will be spending 120 Cr this IPL 2020 as they have bought Co Presenting On-Air partnership with Star Sports.
Like Amazon, PhonePe is all the on-air CoPresenting partner with Star Sports.
BIGGEST SPENDER No. 5 in IPL 2020
IPL 2020 : Vodafone Idea, rebranded as Vi, becomes co-presenting sponsor
Telecom operator Vodafone Idea, who has rebranded as Vi, has become the co-presenting sponsor of the upcoming Dream11 IPL 2020. Vodafone will be returning to IPL 2020 after two year hiatus and has bought Co-Presenting partnership for 120 Cr.