IPL 2020 sponsor Dream11 extends partnership with LaLiga as official fantasy league partner in India

LaLiga, Spain’s top division football league new season has started. LaLiga fans across India can once again actively engage with their favourite league and showcase their knowledge and love for the game by daily creating their virtual teams during the entire 2020/21 season on Dream11. This season will also mark the start of the second year partnership with Dream11 as the ‘official fantasy league’ in India, to increase the fandom quotient among all sports enthusiasts across the country.

Last season, on Dream11, LaLiga witnessed the highest growth in user participation amongst the top European Football Leagues with a 125% growth compared to the 2018/19 season. On average, Dream11 users are playing 2X the number of LaLiga matches than last season. This year will be no different as LaLiga has always been at the forefront of adopting new means to reach a wider range of audience and transfer the emotion of football to millions of fans across India.

Jose Antonio Cachaza, Managing Director, LaLiga India said, “We are happy and excited to enter the second term of our association with Dream11 as the league’s Official Fantasy Game in India. The pandemic has forced sports fans to look at innovative ways to keep their spirits alive and Fantasy Sports is one such tool that is gaining tremendous ground in India. By associating with India’s largest Fantasy Sports platform, Dream11, we want to give our fans the opportunity to predict and use their knowledge of the game to win and further increase the horizon of experience and knowledge of the sport.”

Harsh Jain, CEO and Co-Founder of Dream11 & Dream Sports said, “We are happy to note the increasing popularity of LaLiga among Dream11 users. When comparing the performance of the first two seasons of LaLiga on Dream11, we saw the highest growth in user participation amongst the top European Football Leagues with almost 125% growth in participation over the last season. This an encouraging sign of fantasy football adoption among Indian sports fans.”

LaLiga is one of the most popular football leagues in the world and features some of Europe’s best football clubs such as FC Barcelona, Real Madrid FC, Atlético de Madrid, Valencia CF, and many more with some of the finest global talents in football including 2019 Ballon d’Or winner, Lionel Messi, FIFA World Cup 2018 winner Antoine Griezmann and Eden Hazard to name a few. This 2020/21 season will start with the returns of newly promoted clubs Cadiz CF, SD Huesca and Elche CF while the much-awaited first El Clasico of the season will take place during Matchday 7, the weekend of October 24, 2020.

Fans in India will get to watch all the exciting and nail-biting action LIVE and Exclusive on the official Facebook page of LaLiga.

The LaLiga fans can also catch all updates on the the season with InsideSport by following this link https://www.insidesport.in/category/la-liga/