Indian Premier League franchise Royal Challengers Bangalore (RCB) as its new fashion partner for IPL 2020. As part of this association, Myntra’s logo will be displayed on the upper right chest of Virat Kohli’s team jersey throughout the tournament.
RCB is scheduled to take on Sunrisers Hyderabad on 21st Sep in their first game of IPL 2020.
The company said in a press release on Thursday that this is the first time Myntra is partnering with any T20 team and will be one of the top three partners for RCB, making it an important step in the brand’s marketing efforts so far. The T20 league is scheduled to be held between September 19 and November 8 in the UAE, owing to the disruption caused by the Covid-19 pandemic.
With this partnership, Myntra aims to be the one-stop destination for cricket fans to cheer throughout the biggest sporting event, with a host of interactive engagements – virtual meet and greet with RCB marquee players for Myntra Insiders (members of Myntra’s loyalty program) and customers of Myntra, on-app gamification, fan contests, social media engagements, and more. Myntra will also host a range of the latest cricket merchandise on the store, and give ardent fans a chance to get their hands on the latest RCB jersey to join the excitement.
“The appeal for fashion and sports cuts across geographies. This powerful convergence is set to bring style and fashion to one of the most glamorous sporting events, like never before. It gives us the perfect platform to connect with a varied set of audiences who bond over the spirit of T20 cricket that is considered a festival in itself,” Amar Nagaram, CEO Myntra, said.
Speaking of the partnership, Sanjeev Churiwala, Chairman of Royal Challengers Bangalore, said, “We are delighted to partner with Myntra, the leading e-commerce platform for fashion in India. RCB shares the same ethos of being a cutting edge lifestyle brand and this association further helps enhance the proposition.”