IPL 2020 : Rajasthan Royals finally gets front jersey partner, TV9 to replace Dubai Expo

Rajasthan Royals in the month of March this year had made a grand announcement after signing Dubai Expo as its title partner for the IPL 2020 season. The deal was hailed as the biggest for the Royals as Dubai Expo had pledged 22Cr for the title sponsorships. But Covid-19 pandemic completely derailed the arrangement and as reported by InsideSport earlier, Dubai Expo pulled out of the title sponsorship for Rajasthan Royals.

But now finally Rajasthan team can breathe easy as they have found the replacement, albeit at 55-60% less values.

India’s leading Hindi news network, TV9 Bharatvarsh has signed up as the title sponsor for Rajasthan Royals. The Royals will proudly wear TV9’s logo on the front of the team’s jersey in the 13th edition of the IPL.

IPL 2020 : We’re happy to have TV9 on board: RR COO Jake Lush McCrum

Expressing his pleasure at adding another strong brand to the Royals partner family, Rajasthan Royals’ COO Jake Lush McCrum, said: “We’re happy to have TV9 on board with us at Rajasthan Royals this season. It’s one of the most well-renowned networks across India and presents a fantastic opportunity for us to express the story and the culture of Rajasthan Royals to a wider audience.”

“TV9 is deeply integrated in different regions across India, enabling us to give our fans and cricket fans in general in these locations curated, exclusive content. Our Royals Family will grow, while our content will help TV9’s already large viewership scale even further. We are delighted with the synergies in this partnership.” added Lush McCrum.

“Cricket is not just a sport in India. It’s a religion. That’s why the TV9 Network, India’s largest news network, has partnered with Rajasthan Royals for the upcoming Indian Premier League (IPL). The meteoric rise of our national Hindi news channel TV9 Bharatvarsh to the No. 2 position shows that the news viewers not just expect but reward innovation in their daily news experience,” said Barun Das, CEO, TV9 Network.