IPL 2020 Opening week delivers 269 Million viewers & 15% growth in viewing minutes
The Indian Premier League 2020 (IPL 2020) being played in UAE has delivered 269 million viewers in its opening week. In the opening…
The Indian Premier League 2020 (IPL 2020) being played in UAE has delivered 269 million viewers in its opening week. In the opening week, 15% growth witnessed in viewing minutes as compared to 2019. As per the BARC-Nielsen Edition 12 – IPL 2020 report which focuses on television viewership and Smartphone trends for the first week of IPL-13, 269 million viewers watched IPL in its opening week. In the opening week, 15% growth witnessed in viewing minutes as compared to 2019.
Whereas, the tournament registered 60.6 billion viewing minutes across seven matches and 21 channels.
The report also reveals that IPL 2020 opening match performance (1st match played on 19 September) between Mumbai Indians versus Chennai Super Kings garnered a viewership of 52 million impressions that is 29% higher than 2019 and watched by 158 million viewers (21% > 2019).
The match 2 to 7, continued to garner more than 34 million impressions, viewed by over 100 million viewers match on match.
Not just the viewership but the advertising volume has also seen a spike. As per the data, the total advertising volume for IPL 2020 opening week is 15% higher than 2019 opening week. The growth witnessed in ad volumes across all the matches.
Meanwhile, smartphone usage has also witnessed an increase. The usage is 8% up versus the recent weeks. Whereas video streaming is 13% up versus recent weeks. As per the report, massive gains are seen in the audience base for Hotstar, Sports Apps and Fantasy Sports.
The overall user base saw an increase of 32% in the OTT apps, 99% increase on Hostar +Disney, 92% in Sports apps and 80% in fantasy.
IPL 2020 Viewership Ratings : IPL Live broadcast makes Star Sports Hindi No. 1 channel across genres
Earlier BCCI Sec Jay Shah had announced that the opening match of the Dream11 IPL between Mumbai Indians and Chennai Super Kings on September 19 had garnered a viewership of 20 crore people, setting a ‘new record’
“Highest ever opening day viewership for any sporting league in any country — no league has ever opened as big as this,” Shah said, citing Broadcast Audience Research Council, which manages the TV audience measurement system in India. In comparison, last year, Star India had said it reached 21.9 crore television viewers across the country for the first three IPL matches put together.
According to BBC, its broadcast of Southampton vs Manchester City on July 5 was the most watched English Premier League football match with a peak audience of 5.7 million across all platforms, including the BBC Sport website.
