The Indian Premier League (IPL 2020) season is still 1 week away but good news is coming in from Star India’s headquarters. The official broadcasters of the IPL 2020 has managed to sell all sponsorship packages for the season this year.
This means all on-air sponsor packages on Star India are completely sold out for the season. As is the norm, Star has decided to hold 8-10% inventory on IPL 2020 which will be sold independently at a 15-20% premium closer to the Diwali.
“IPL 2020 will have 5 Co-presenting partners and 14 Associate sponsors on board. Other than this sponsorship partners have also been built on PPL (Pre Post Lunch / Mid innings) programming. All the sponsorship spots are completely sold out”, informed a source from Star India to InsideSport
As declared earlier by Gautam Thakar, CEO Star Sports, Star has signed deals with Amazon, Byjus, Dream11, PhonePe, PolyCab, ITC, Coca Cola, Rummy Circle, AMFI, P&G, Kamla Pasand and various others.
“We already have 15 sponsors and 60 advertisers on board and currently we are in advanced stage with a few categories for associate sponsorships and many more for spot buys”, Thakar had said last week.
But according to the source, in last one week Star India has sold balance remaining sponsorship slots as well for the IPL 2020. This further proves the strength of brand IPL which despite of Covid-19 inflicted challenges is standing as strong as before.
According to the info available with InsideSport, Byjus’s will be the biggest spender this year on the ON-AIR advertising and Dream11 will be the highest spender overall in the IPL 2020. Byjus who were conservative while bidding for the IPL Title sponsorship is spending the biggest on the ON-AIR advertising in IPL 2020. According to the sources, Byjus who already had singed up as Co-Presenting partner of the league with Star has now also signed up as lead sponsor of Pre-Post and Mid-Innings (PPL) shows of IPL 2020.
It is worth noting that Maruti last year was the lead sponsor of PPL shows and will now be replaced by online learning company Byjus.
Byjus total on-air spending will be in the range of 150-160Cr for the season.
But without any doubt Dream11 will be the most visible brand in IPL 2020 on the back of spendings on both IPL Title Sponsorship and IPL ON-AIR sponsorship with Star India. Dream11 is shelling out 222Cr for IPL Title sponsorship and will be spending in the range of 125-130Cr with Star as Co-Presenting partner.
IPL 2020 big hit with advertisers, more than 200 brands to ride IPL 2020 bandwagon
As the entire world reels under the pain of Covid-19, the IPL MONEY TRAIN is running as smooth as it was in past.
More than 200 brands will be riding on the brand IPL currently in its 13th season.
These brands will be advertising either as On-Air advertisers with broadcaster Star India, BCCI Central Sponsorships, IPL Team Sponsorships, or as advertisers on IPL Live Streaming feed on Disney+ Hotstar. According to the InsideSport estimates, the total number of advertisers on IPL 2020 will easily cross 200 in numbers.
IPL 2020 Central Sponsorships: 6 Brands including Dream11, Tata Motors, UNACADEMY, Cred, PayTM & CEAT
IPL 2020 On-Air Advertising : According to Star Sports own admission already 80 advertisers are on board currently on IPL 2020. Brands like Byju’s, Amazon, Dream11 have signed as CoPresenting partners of the league. Star is expected to sign 30-40 more advertisers over next 12 days before the IPL 2020 begins on September 19th.
IPL 2020 Team Sponsors: Despite of pull out by some of the brands owing to Covid-19 and shift in the dates of IPL 2020, still all franchises have signed 8-10 brands on a average each for IPL 2020.
IPL 2020 Live Streaming : Disney Hotstar is official DIGITAL streaming partner of the LEAGUE. The response by the advertisers on the digital feed of IPL 2020 is extremely encouraging according to reports coming in from Hotstar Sales team. India’s leading streaming platform has already signed more than 12-15 brands for this addition of the league.