Star Sports is scoring it big this Indian Premier League (IPL) 2019 season. The Indian Premier League host broadcaster in its second year of cricket world’s biggest commercial event has signed 18 brands as broadcast sponsors.
Star India, which had set a ₹ 2,100 crore advertisement sales target for the IPL 2019 broadcast inventory, is upbeat with the “overwhelming response”. There are 18 brands on board before the LIVE action begins today (Saturday) and count is set to increase as the Star India sales team is engaged in negotiations with media buyers and brands.
Star India, the sole and exclusive media rights holder for the IPL, is expecting the combined ad sales for television to Hotstar to be between ₹ 2,100 crore and ₹ 2,300 crore.
That will be almost a 30% rise of Star’s reported ₹ 1,800 crore revenue from the IPL 2018 ad sales.
“There are 18 brands on board and the list will go up as more closures are on the cards,” a source privy to ad sales has toldinsidesport.co. “The total sales are set to go past the reported target of ₹2,100 crore. These may be anywhere between ₹ 2,100 crore and ₹ 2,300 crore.”
As the IPL 2019 season opener will be played between hosts Chennai Super Kings and Royal Challengers Bangalore at the MA Chidambaram Stadium from 8 pm today (Saturday), PhonePe, Oppo, Coke, Vivo, Swiggy, Maruti, Dream11, MRF, MMT, Voltas, Asian Paints, Samsung LED, Future Group, Byju’s, Vimal Pan Masala, Mondelez, MPL and Polycab wires will all be part of the broadcast sponsorship pool.
Star Sports will start the broadcast from 6:30 PM.
Star Sports will broadcast the IPL 2019 in eight different languages across almost 16 screens. The feed will also be streamed live on Star’s VoD platform Hotstar. The season opener today will also be broadcast on Star’s premium movie channel Star Gold.
Fans can catch the LIVE action on SS1, SS1 HD, SS 1 Hindi, SS 1 Hindi HD, SS 1 Bangla, SS 1 Tamil, SS Select 1, SS Select 1 HD, Star Gold, MAA Movies, Jalsha Movies, Hungama, Vijay Super, Star Suvarna, Star Pravah and Asianet Plus. The regional and GEC channels will present different flavour with different programming.